Askvägen 7, 617 71 Kimstad, Sweden
+46(0)105449030
info@simsufoods.com

SimSuFoodS

Simple & Sustainable Food Solutions



"Sweden's most cost-effective preparedness products"
"Minced for less than 30 sec/kg, perfect for 50/50 dishes"
"The world's most climate-smart kebab"

We want to make a difference!


We want to make a difference and contribute to the transition towards more sustainable food consumption.

By simplifying the value chain from Swedish agricultural raw materials to ready-to-eat meals, we help our customers to reduce both their costs and their climate footprint. 

Using our dry product mixes, you can make everything from steaks to kebabs, stews, gratins or mix with meat. Just mix with water, oil and spices.

Why use SimSuFoodS products?

REDUCE THE CLIMATE IMPACT

Vegetable proteins generally have lower emissions than animal proteins. Our dry products also reduce transportation as water does not need to be transported and they are very space efficient. They also do not require refrigeration or freezer handling.

Using SimSuFoodS products instead of meat* reduces CO2 emissions by about 9 kg CO2e per kg of finished dish.

Click HERE to see more about how we work with sustainability.

* Data from RISE, open list and average emissions from meat.

IMPROVING FOOD SECURITY

As our products are space efficient and have a long shelf life, they are very suitable as a natural part of food preparedness.

COST-EFFECTIVE MEALS

We simplify the value chain from Swedish raw materials to finished dishes, enabling cost-effective meals.

Many of our recipes have a raw material cost of less than 4 seconds/portion for the protein part (average for school meals). The protein content of the finished dish is in many of our recipes higher than the animal alternative.

ROOM FOR PROFESSIONAL PRIDE

Our recipes should be seen as inspiration for the different types of dishes you can make with our products. It is your imagination that sets the limits of how the product can be used and you can choose your own flavor profile.

INGREDIENT WITH GOOD FUNCTIONAL PROPERTIES

Besides giving rise to vegetable meat-like products, our Dry Simsubas also has very good functional properties when used as an ingredient. It has a strong binding capacity, which means that in many cases it can be used instead of eggs. In addition to this, it also has a liquid-binding ability that prevents liquid loss during cooking and makes the products resistant to hot storage.

INCREASED SHARE OF SWEDISH RAW MATERIALS

All our products are labeled "From Sweden". There is great potential in Swedish agriculture, but unfortunately self-sufficiency is low and only about 60% of the food consumed comes from Sweden today.

Our products

All of our products are:
- From Sweden with proteins from oats, peas, field beans, wheat, potatoes and yeast
- Free from additives

In addition, they have:
- Low carbon footprint
- High protein content
and are suitable as part of the emergency stock.

The dishes you prepare get their "meat-like texture" when mixed with water, oil, spices and tempered in the oven. Dry Simsubas also has very good binding and emulsifying properties, which means that you can exclude eggs, for example.

Who we are

Simsufoods was founded in 2019 by Andreas Gundberg, Niklas Hellsing and Anna Gundberg.
By combining our collective expertise and experience in sustainability, cooking and product development, we want to think new and be involved in influencing.

Are you curious to test our products in your kitchen?
Fill in this interest form and we will arrange a free sample.

What do our customers think?

Hi Helene Andersson, dietary manager Karlstad municipality

Extract from interview:

- What do you use SimSuFoodS products for?
We use Simsu for many different dishes. It is a super good product that contains a lot of protein and iron that the body can absorb. We cook many dishes such as schnitzels, nuggets, kebabs, stews, but also dishes where there should be meat in the usual case but which we replace with Simsu.

- How long have you been using SimSuFoodS products?
We have probably used Simsu for 2 years now and will continue to do so.

- What do you think is the best thing about SimSuFoodS products?
The best thing about Simsu is that there is no aftertaste, is easy to work with and have at home and can be used for many different types of dishes, and we notice that children, students and our elderly enjoy the dishes we cook with Simsu. Just thumbs up.

- Do you have any advice or tips for those interested in trying SimSuFoodS products?
Read the recipe and stick to the amounts the first time you test so you can see what happens. Simsu is a good product with Swedish ingredients and the fact that it is from the plant kingdom and climate smart is also a big plus.

Read the full interview here

Frequently asked questions - FAQ

HOW DOES YOUR CONCEPT WORK?
- Meat is made up of muscle fibers, which are composed of proteins. When our products are mixed with water, oil and spices, the proteins in the product will start to bind to each other to form a meat-like texture after cooking. For some dishes, this can be very similar to baking, where a dough is kneaded and then baked.

WHAT RAW MATERIALS DO YOU USE AND WHERE DO THEY COME FROM?
- The raw materials we use are processed products from oats, peas, field beans, wheat, potatoes and others. We only use raw materials that can be grown in Sweden and all of our products are labeled "From Sweden". As there is currently no large-scale processing of legumes in Sweden, we unfortunately have to import some of our raw materials, but we focus on buying as locally produced as possible.

HOWMUCH DOES THE PRODUCT SWELL?
- How much water is added depends a little on the type of dish to be made. For kebabs, the finished amount of kebab will be 2.2 times the amount of base used. For mince, the same factor is closer to 4.0.

WHY DO YOU USE WHEAT GLUTEN IN YOUR PRODUCTS
- We choose to use wheat proteins (colloquially known as wheat gluten) in our products for several reasons. Firstly, this is due to its functional properties to create the right kind of texture. There are several alternatives to do this, but many have to go the route of using additives in the form of stabilizers such as methylcellulose, carrageenan, etc.
In addition to this, wheat accounts for more than 50% of the amount of grain grown in Sweden and is by far the cheapest vegetable protein that can be grown and refined in Sweden in a highly efficient way, which makes it an extremely important crop in terms of self-sufficiency.
We are aware that people with celiac disease cannot use our products, but since they are only about 2% of the population, we have chosen to continue to use wheat proteins in our products.

WHENI TRY TO MAKE A BEEF, I GET MORE OF A RUBBER-LIKE CONSISTENCY, WHAT AM I DOING WRONG?
- Kneading too long and too hard without adding oil can result in too strong protein bonds, which can give a rubbery texture after cooking. Add the oil as soon as the liquid has absorbed into the powder

WILL THE READY-MADE MEAL BE POORER IF STORED IN THE REFRIGERATOR OR FREEZER?
- Ready meals made from dry Simsubas, such as kebabs, retain liquid very effectively and can easily be stored in both the fridge and freezer without drying out. So there is no problem storing a ready-made kebab block or ready-sliced kebab in the fridge or freezer before serving.

DO YOU ALSO SELLREADY-MADE PRODUCTS?
- SimSuFoodS does not currently sell any ready-made products. Sometimes we send some samples of ready-made dishes, but this is only to showcase different examples of dishes that can be prepared.
However, we have a collaboration with Den Svenska Matfabriken, which produces a climate-smart pan-fried steak made from our product.

HOW DOYOU CALCULATE YOUR CO2 IMPACT?
- We would like to see a standard for how to show and compare CO2 footprints to make it easier for consumers. As this unfortunately does not exist, we have tried to make it as clear as possible in our recipes. When we compare our CO2 footprint with other raw materials, we use the RISE Open List. The CO2 footprint of our products is based on the load that each raw material has from cultivation, as well as additional emissions during processing and transportation.