Simple & Sustainable Food Solutions

"Sweden's most cost-effective preparedness products"
"Minced for less than 30 sec/kg, perfect for 50/50 dishes"
"The world's most climate-smart kebab"
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Crisis box

Sweden's most cost-effective prepping box for consumers. Filled with three of our favorite products that all have a 10-year shelf life. Cooking is easy by just mixing with water and a little oil and boiling or frying.
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Why you should use SimSuFoods

Good for the climate

Vegetable proteins generally have lower emissions than animal proteins. Our dry products also reduce the need for transportation and do not require refrigeration or freezer handling. The fact that the products have such a long shelf life also helps to reduce waste

Cost-effective

We simplify the value chain from Swedish agricultural raw materials to ready meals, enabling cost-effective meals. Several of our recipes are under 4 sec/serving for the protein and you can for example make a Simsufärs for under 30 sec/kg

Swedish raw materials

All of our products are labeled "From Sweden" and are free of additives. There is great potential in Swedish agriculture and to increase the degree of self-sufficiency in food, which is currently around 60%.

High protein content

With our products you can easily make shreds, steaks, 50/50 mince dishes etc with high protein content and really good texture. The products also have a very good binding ability, which makes them ideal for e.g. vegetable steaks

Our products - Commercial kitchens

With our products you can quickly and easily prepare shreds, steaks, gratins, 50/50 mince dishes or even protein-enriched breads and desserts

All of our products are labeled "From Sweden" and are free of additives. To get the right texture and nutritional profile, we work with a combination ofproteins from oats, peas, field beans, wheat, potatoes and yeast. All products are very space-efficient, which makes them a given option in the emergency stock.

The dishes get their texture when mixed with water, oil and spices and cooked in the oven.
See all recipes here

Dry Simsubas

With Dry Simsubas, you can prepare high-protein vegetable dishes in the commercial kitchen such as kebabs, steaks, gratins, casseroles, 50/50 mince dishes or even protein-enriched bread or desserts.

Dry Simsubas EKO

Dry Simsubas EKO can be used for exactly the same recipes as Dry Simsubas SE.
Why not try making really tasty shreds while helping to protect biodiversity

Falafelmix - On Swedish yellow peas

Ready-made seasoned falafel mix on Swedish yellow pea. Just add water and a little vegetable oil. Seasoned with cumin, parsley and lemon.

SimSu Emergency Food - Oatprep

5 kg bag that provides up to 70 servings of ready meal. Ready seasoned, just mix with water, bring to the boil and simmer for 30 minutes. If you then mix in a little rapeseed oil, you get a risotto-like consistency. Also excellent to use as a "Fried rice" together with seasonal vegetables / root vegetables and a good seasoning and sauce.

SimSu Emergency Food - Protein

Sweden's most effective protein product for emergency storage with a shelf life of 10 years, which can also be stored and handled in humid environments. This product has the same functionality as our Dry Simsubas where you easily make stews, gratins, steaks etc.

Who are we?

SimSuFoods was founded in 2019 by Andreas Gundberg, Niklas Hellsing and Anna Gundberg. By combining our collective expertise and experience in sustainability, cooking and product development, we want to think new and make an impact.

We are based in Kimstad outside Norrköping where all our products are also produced. Since 2023, together with Lantmännen, we also have a very modern test kitchen and application lab.

Curious to test our products in your commercial kitchen?

Contact us for more information

What do our customers think?

Helene Andersson, Head of Nutrition, Karlstad Municipality

What do our customers think?

Helene Andersson, Head of Nutrition, Karlstad Municipality

- What do you use SimSuFoodS products for?

We use Simsu for many different dishes. It is a great product we use to cook many dishes such as schnitzels, nuggets, kebabs, casseroles, but also dishes where there should be meat in the usual case but which we replace with Simsu

- How long have you been using SimSuFoodS products?

We have been using Simsu for more than 3 years now and will continue to do so.

- What do you think is the best thing about SimSuFoodS products?

The best thing about Simsu is that there is no off-flavor, it is easy to work with and have at home and can be used for many different types of dishes, and we notice that children, students and our elderly enjoy the dishes we make from Simsu. Just a thumbs up.

- Do you have any advice or tips for those interested in trying SimSuFoodS products?

Read the recipe and stick to the amounts the first time you test so you see what will happen. Simsu is a good product with Swedish ingredients and the fact that it is from the plant kingdom and climate-smart is also a big plus.

Frequently asked questions - FAQ

How does your concept work

Meat is made up of muscle fibers, which are made up of proteins. When our products are mixed with water, oil and spices, the proteins in the product will begin to bind to each other to form a meat-like texture after cooking. For some dishes, this can be very similar to baking, where a dough is kneaded and then baked off.

What raw materials do you use and where do they come from?

The raw materials we use are processed products from oats, peas, field beans, wheat, potatoes and more. We only use raw materials that can be grown in Sweden and all our products are labeled "From Sweden". As there is currently no large-scale processing of legumes in Sweden, we unfortunately have to import some of our raw materials, but we then focus on buying as locally produced as possible.

How much does the product swell?

The amount of water added depends a little on the type of dish to be made. For mince, the finished amount is 3.5 times the amount of dry product. For kebabs, the same figure is 2.2 times.

Why do you use wheat gluten in your products?

We choose to use wheat proteins (colloquially known as wheat gluten) in our products for several reasons. Firstly, wheat accounts for more than 50% of the amount of cereals grown in Sweden and is by far the cheapest vegetable protein that can be grown and refined in Sweden in a highly efficient way, making it an extremely important crop in terms of self-sufficiency. In addition, it has very good functional properties for creating the right type of texture. There are several alternatives to do this, but many must then go the way of using additives in the form of stabilizers such as methyl cellulose, carrageenan, etc. We are aware that people with celiac disease obviously cannot use our products, but since they are only about 2% of the population, we have chosen to continue using wheat proteins in our products.

When I try to make a steak, I get more of a rubbery texture, what am I doing wrong?

It is very important not to add only water together with the dry product as the bonds can become too strong. Therefore, be careful to add the oil directly. Kneading too long and too vigorously will also result in stronger bonds and may require longer cooking time to finish

Will the finished dish deteriorate if it is stored in the fridge or freezer?

Ready-made dishes made from dry Simsubas, such as kebabs, retain liquid very effectively and can easily be stored in both the fridge and freezer without drying out. It is therefore no problem to store a finished kebab block or sliced kebab in the fridge or freezer before serving.

Do you also sell finished products?

SimSuFoodS does not currently sell any ready-made products, but this is done by our partners. Sometimes we send some samples of ready-made dishes, but this is only to showcase different examples of dishes that can be prepared.

How do you calculate your carbon footprint?

We would have liked there to be a standard for how to display and compare CO2 footprints to make it easier for consumers. Since this unfortunately does not exist, we have tried to make it as clear as possible in our recipes. When we compare our CO2 footprint with other raw materials, we use, among other things, the RISE Open List. The CO2 footprint of our products is based on the load that each raw material has from cultivation, as well as additional emissions during processing and transportation.